The Full-Day Audit
One day to see your sales process the way your customers do.
Honest feedback on what's working, what isn't, and exactly what to do about it.
Founders and sales teams who are ready to level-up
You're closing some deals, but your close rate is inconsistent and you feel like your ACV could be higher. Something in your process is not clicking, but you can't pinpoint what.
The Full-Day Audit is an entire day to get a diagnostic on your sales motion. I become your prospect and we run through your entire process live. Then we aim to fix what's not working and amplify what is. My goal is to help you get clarity on what the other side is experiencing and help you make it better.
→ Founder-led sales, $0–10M
You're the primary seller and the process lives in your head. You need to know what's working, what isn't, and how to close more of the deals you're already in so you can improve your capacity and revenue.
→ Small sales teams (1–3 people)
Your team is selling but inconsistently. You know they could be sharper — on questions, on demos, on how they handle pushback. This day shows you exactly where to spend your time focusing.
→ Getting ready to scale or hand off
Before you hire or step back, you need to know what's actually driving your wins. Right now that knowledge isn't documented which means someone is going to come in and spend the first 3 months trying to find where all the bodies are buried.
→ Higher ACVs, faster closes
You want conversations that get to the point, earn trust faster, and don't leave money on the table when pricing comes up.
I become the customer that you have to win over, negotiate with and close — all in one day
In advance of the session, you send me your ideal customer profile and a list of 5 customers you've never sold to but know are good fits. I pick the specific person — a real contact at that company and send over a pre-brief. You will have time to prepare for this specific person, but I'll play more than one stakeholder throughout the day. And they won't feel only tailored to you but will feel like genuinely real customers — with lives, competing priorities, etc.
The day will feel intense, but also collaborative. I am not interested in selling you 3 months of consulting work just to get this baseline understanding of how your operation is working. We start with this as a baseline and we move at an incredibly fast pace. That pace and my authentic real-time feedback makes most people wish they had more time.
Kick-off
Align on the prospect, confirm roles and rules and ask any remaining questions.
Discovery Call
I'm now your customer and in full character until we get to the debrief.
Buffer
You send your discovery follow-up. I organize my notes off-camera. Note: Every stage has a built-in buffer so you can send follow-ups, prep the next conversation, and regroup (we try to make it feel as real as possible).
Demo Prep Window
Use it exactly how you would in a real deal. Prep your demo based on what you learned in the previous session and your research.
Demo
I'm back, you've met me already but a new stakeholder or two may appear.
Buffer
You send your demo follow-up while I continue to review everything thus far in the background.
Pricing Conversation
Present your pricing. Be prepared for me to push on you here.
Buffer
You send your pricing follow-up while I work on finalizing my debrief notes.
Full Debrief
I step out of prospect mode and give you my full set of observations. Everything from your energy and language, to where you lost momentum or to the moments where you earned a yes from me. We will whiteboard during this session (either virtually or in-person) and discuss the highest-leverage areas and changes together.
Implementation Collab
We get to work on 1–2 of the biggest findings. Depending on what they are, that could mean talking through a new approach to your demo, a deep dive on discovery for your business, and/or additional role play scenarios. I really enjoy working on the most uncomfortable parts until you feel confident and those parts feel like yours — not a script someone else wrote.
Total: 6–8 hours depending on scope — virtual or in-person.
Leave knowing why you're losing deals and what to do about it
A diagnosis from the other side of the table
Sometimes we think one thing happened, but in reality it was something completely different. It's what I witnessed as your prospect — your energy, your language, where you lost momentum and where you earned it.
Real changes that begin before the day ends
We identify your 2–3 highest-leverage findings together and work on 1–2 before the day ends so that you feel confident executing or improving those elements with real customers.
A full record of the day
A completed audit diagnostic sheet covering every stage of the day — what we found, what we worked on, what to carry forward.
Fractional Head of Sales
The Full-Day Audit gives you the diagnosis. Fractional Head of Sales is when I step in to actually run sales — taking calls, building your playbook, hiring your first AE, and closing deals alongside you.
What's included:
- →Acting Head of Sales for six months
- →Live discovery, demos, and closes alongside you
- →Hire and onboard your first AE
- →Weekly forecast so you know where revenue stands
One day to find out what's really happening
No long slide decks or frameworks forced at you. We work on what you have and how you're showing up, all to give you the clearest picture of how you sell and how to make it better.