You backed them because you believe in what they built.
Now the sales process needs to catch up.
You notice that your founders:
Have deep product knowledge but no repeatable process to turn it into pipeline velocity and higher conversion rates
Lose confidence when it's time to give a high-stakes demo or name the price to an enterprise customer
Have a conversion rate that drops off a cliff after the demo stage - the most critical and controllable part of the sales process
Are entirely founder-dependent for sales - when their time is better spent elsewhere and revenue needs to scale without them in the room
Have unpredictable revenue and long sales cycles when a repeatable motion would compound ARR much faster
Can't separate a real opportunity from a waste of time until they're 3 months in and six calls deep
Want to move upmarket but don't have a motion for closing enterprise deals
Here's how we fix it.
Every portfolio engagement starts here. We go "undercover" as a mock customer and run your founder through their full sales process - discovery, demo, pricing conversation, follow up. All of it. By end of day your founder knows precisely what to fix and how.
From there, you receive a full report and proposal - what we found, what we recommend, and exactly what comes next.
Whether you're looking to get started with a Full Day Audit for one of your portfolio companies, or looking for deeper support across one or more - let's scope it together.
Book a CallMany engagements evolve from the audit into a six-month Fractional Head of Sales arrangement. I embed with your portfolio company, take live sales calls, close deals alongside the founder, build a repeatable sales motion, and hire the first AE who eventually replaces me. Your founder gets real sales leadership - without a $300K VP hire.
What you get when a portfolio company works with me:
- A founder who can hand off sales without losing founder-led magic
- A trained first sales hire, not a revolving door of failed reps
- A playbook that survives your next board meeting
- Revenue visibility so you can forecast alongside the founder